MUSIC INDUSTRY FEATURE VASSAL BENFORD & MALLY MALL THE NEW ERA SUPERSTAR PRODUCERS

No producer partnership from the 1990s has captured the new era of music quite like Vassal Benford and Mally Mall. Their 2024-2027 run is defined by range: pop, R&B, EDM, hip-hop, jazz, and movie soundtracks – all connected by a single instinct for records that travel. Benford brings the long view of a multi-decade producer and executive career. Mally Mall brings the contemporary edge – a creative force fluent in streaming, global culture, and the records that meet audiences where they are. Together, they are working across genres at a scale few teams attempt. THE RECORDS THAT DEFINE THE MOMENT Their collaborative orbit includes Jennifer Lopez, Chris Brown, NBA YoungBoy, Jason Derulo, Swae Lee, Michael Buble, David Guetta, Steve Aoki, French Montana, PnB Rock, Gucci Mane, Drake, and more. The music moves from chart-ready pop and R&B to hip-hop, electronic records, jazz-inflected projects, and film soundtrack work. Among the most visible recent milestones is their work connected to Chris Brown’s Grammy-winning Best R&B Album, 11:11 Deluxe, alongside high-profile projects spanning Jason Derulo and Michael Buble, Steve Aoki and David Guetta, and NBA YoungBoy. Their approach is not to chase one sound – it is to find the record that defines the moment. In an Al era that rewards both speed and originality, Benford and Mally Mall are delivering with the reach and consistency of Amazon: fast, global, and built to meet every audience. The result is a production alliance with its eyes on the next hit, not the last one. SUPERSTAR COLLABORATORS 15HI JASON DERULO Swae Lee VASSAL BENFORD x MALLY MALL