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After launching her signature Nike Caitlin 1 shoes on Oct. 1, Nike called Caitlin Clark’s global launch one of its largest in company history. Nike launched the Caitlin 1s with a three-day Iowa City pop-up shop, promotions on ESPN’s “College GameDay,” and an online retail release this past weekend.

According to an earnings call on Oct. 1, Nike CEO Elliott Hill said Clark’s signature shoe is “the largest women’s signature shoe launch in Nike history.” He also said the company is placing the shoe in about 5,000 stores, twice the average for a Nike Basketball signature shoe.



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